B2B Digital Briefing: 16th Feb 2018

Every day we bring you the most popular content on marketing and sales. In this edition read a marketing case study from Intel, discover 10 lead nurturing best practices, learn how you could predict marketing automation success, and read motivational stories from 10 B2B salespeople. All this and more, waiting for you in today’s Digitally B2B Digital Briefing.

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B2B Marketing

How Intel uses real-life stories to build campaigns around its B2B technology solutions

When Alyson Griffin took over Intel’s B2B marketing strategy in July of 2016, the technology brand had been focusing its dollars and resources on its consumer marketing and PC marketing. Read more

10 B2B Lead Nurturing Best Practices for 2018

Lead nurturing is critical to drive sales opportunities from your website.A lack of effective lead nurturing is often the cause of website leads never becoming customers.  Read more

Tips for Email Marketing Success in 2018

Real-World Education for Modern MarketersJoin Over 600,000 Marketing ProfessionalsStart here!IT’S FREE! Become a member to get the tools and knowledge you need to market smarter.Stay connected! Read more

3 Fundamental Factors Predicting Your Marketing Automation Success

This transcript has been edited for length. To get the full measure, listen to the podcastPredicting Your Marketing Automation SuccessNathan Isaacs: Can you tell us more about the Fundamental Three. Read more

B2B Sales

How to Use Social Selling to Connect With Barricaded Buyers

With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer.  Read more

Stop Dreaming, Start Succeeding: 10 Motivating Stories from Top Salespeople

Motivation is one of the essential ingredients of sales success. When you’re not motivated, you’ll struggle to finish even the most basic tasks, like sending out a batch of prospecting emails or prepp… Read more

Want Potential Customers to Remember You? Try One of These 6 Unusual Sales Tactics

One of my favorite things about sales is that you don’t need to go to school to learn how to stand out from your competitors. Don’t get me wrong–business school has lots of uses and advantages.  Read more

Social Media Marketing

How Businesses Can Embrace a Real-Time Social Media Marketing Approach (and Why it Should)

It was the tweet heard ‘round the world. In 2013, when the lights went out during Super Bowl XLVII, Oreo sent out this perfectly timed message. Read more

How to Promote Your YouTube Videos With Google AdWords : Social Media Examiner

Learn how to set up a Google AdWords campaign with YouTube video. Read more

Search Engine Marketing

Your Google Rank Doesn’t Matter Anymore

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Read more

Why B2B Tech Giants Are Missing the Boat When It Comes to AI

We are witnessing the early stages of an amazing time in human history. This is no secret. Amazon’s Echo, Apple’s Siri, Tesla’s autonomous vehicles, smart appliances.  Read more