B2B Digital Briefing for 17th Feb 2018: bots, content marketing, sales & more.

Your B2B digital briefing for 17th February 2018, bringing you the most popular content for B2B marketing and sales based on what your peers are reading and sharing. In this edition learn about messenger bots, how to grow your business with content marketing, measuring ROI, account based selling and six reasons why your prospects may not be buying from you. All this and more, waiting for you in your Daily B2B Digital Briefing.

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B2B Digital Strategy & Transformation

How to build a better marketing strategy using new technologies available today

Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.

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How to Maximize Software User Adoption at your Company

Software is a tool to help you solve a problem, not a solution in and of itself. So when you do end up buying a new software tool, you’€™ve really only just begun your software journey. Figuring out whi…

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Why Every Public Speaker Should be Using Messenger Bots

A few days before the talk, a member of the HubSpot Academy team asked me if I would be using Messenger to educate the audience on Messenger (very meta — I know). I surprisingly hadn€’t thought much a…

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B2B Marketing

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.Its title was good but not great.The headline wasn’€™t so compelling that it would stop you in your tracks. But something abo…

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How To Estimate Inbound Marketing ROI [Calculator]

Are you wondering if the marketing investment to get more traffic, leads and sales will pay off? Here’s how to begin estimating the revenue growth. Businesses have wanted to know about their marketing…

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B2B Sales

Account-Based Selling: 5 Things You’re Doing Wrong

Account-based sales (ABS) is one of the year’s most buzzed-about buzzwords. You’re reading about its many merits, your boss is referring to it in meetings, and you might already be implementing it in …

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The 6 Scientific Reasons Prospects Are Not Buying From You

There are six reasons why prospects don’t buy from you, but just one is enough to kill a sale. Preempt these objections and you’ll sell more.Is your sales team meeting its quota? Surveys show that near…

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Charge up your sales prospecting for 2018 : Wordtracker

Prospecting is the first stage of the sales process – and one of the most important. It’s also one of the most time-consuming and challenging of all sales stages, especially as it keeps changing along…

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Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global Engagement at Microsoft, you ask her about the future of search, AI, a…

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How to Write Meta Descriptions To Boost Your SEO

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one.If you have a website, …

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A link-building case study: Using brand mentions and competitive linking tactics

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.

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Social Media

6 important questions about social media automation

6 questions your boss will ask about social media automation (and how to win them over)Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likel…

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Email Marketing & Marking Automation

The challenges email marketers face in 2018 and how to overcome them

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a…

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