Your B2B digital briefing for 19th February 2018, bringing you the most popular content for B2B marketing and sales based on what your peers are reading and sharing. Every Monday we look back at the past 7 days of trending content so that you can get your week started with a bang. In this edition learn about building a marketing strategy, marketing automation, demand generation and much more. Be informed and become a B2B digital hero. Start here, with the insights that matter.
[bctt tweet=”The content your peers have been consuming & sharing over the last 7 days. In this briefing: marketing #strategy, #automation, #demandgen and more. Be informed and become a #B2Bdigital hero.” username=”@OnlineMarketing”]
B2B Digital Strategy
How to build a better marketing strategy using new technologies available today
There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to …
How do you optimize content for a voice-first world?
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
Technical expertise is more important than agency experience for CMOs
The Economist Intelligence Unit is on a roll with its marketing industry research. It just released another report, sponsored by SAS, titled Outside Looking In: The CMO Struggles to Get in Sync with t…
B2B Marketing
When Shouldn’t You Automate B2B Marketing?
Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience. This is usu…
How Much Should You Be Spending On B2B Marketing?
When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B m…
5 meta-trends underlying almost all of modern marketing
The fast-paced evolution of marketing is a sea of trends, from attribution models to the Zero Moment of Truth. So many trends, in fact, that it can be hard to keep track of them all.A meta-trend runs …
5 Ways to Increase Event Engagement
It’s that time of year, marketers! Event planning season. Whether it fills you with excitement or dread, read on for five strategies to boost event engagement. Each technique uses technology and event…
The 10 Best B2B Demand Generation Secrets Revealed | CustomerThink
The success of a demand generation marketer is no longer measured in just the quantity of news leads generated.
B2B Sales
5 meta-trends underlying almost all of modern marketing
The fast-paced evolution of marketing is a sea of trends, from attribution models to the Zero Moment of Truth. So many trends, in fact, that it can be hard to keep track of them all.A meta-trend runs …
Stop Networking and Start Focusing on Relationships That Matter
In this episode, John Jantsch and Scott Gerber discuss Gerber’s new book and how networking has essentially come full circle.
The Modern Salesperson Isn’t Digital · The Sales Blog
The modern salesperson is not what you have been told. They aren’t digital. The modern salesperson isn’t a “social seller” either.
The changing role of “sales” kickoffs & why marketing should drive
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible.
Why Sales People Should Consistently Follow-Up
When I was in new home sales management, I had a theory that our sales team was not following up with past traffic effectively…or maybe even not at all. I won’t get into why I thought this (low conver…
SEO & PPC
How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth…
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
SEO Writing in 2018: Top 47 Tips to Master a Combined Art
The perfect solution to create content that leads to conversion in 2018 involves deep studies not only in the art of SEO, but also in the art of writing.
Tracking the ROI of organic search for B2B
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.
Social Media Marketing
How the LinkedIn Algorithm Works (And How to Make it Work for You) – Hootsuite Social Media Management
Want to engage your LinkedIn audience? Find out how the LinkedIn algorithm works and how to make sure your content is shown to as many people as possible.
12 Free Ways to Drive Traffic to Your Facebook Page – ShortStack
What do you do to build followers? It’s tempting to click that little “Invite Friends to Like this Page” button … but don’t!”
Email Marketing & Marketing Automation
Three ways AI will revolutionize email marketing
Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, th…