Need to know what’s trending in the world of B2B Marketing? Every day we bring you a digest of the content your peers are sharing and engaging with.
Did you think Instagram was just for B2C marketing? Here are 6 tips on how you can use Instagram for B2B marketing.
- Be authentic
- Share often
- Engage with your market
- Optimize your profile
- Tell a story
- Focus on the metrics that matter
Read the full article at HubSpot
Inspiring B2B and B2C Content Marketing Examples
See examples of B2B and B2C brands who are creating great content experiences. Examples of great content marketing come from the likes of Starbucks, JetBlue, AT&T, UPS and more.
Read the full article at CMI
3 ROI Lessons B2B Marketers Can Learn from The X-Files
The title might seem a little odd, but the X-Files is now in its 11th season.
- Concentrate on Your Audience to Maximize Returns
- Don’t Be Afraid to Experiment
- Blend Short- and Long-Term Tactics for Lasting Results
Read the full article on LinkedIn