B2B Marketing Daily Briefing: How to Implement a Social Selling Strategy

Here are some of the trending stories from the last few hours being shared by your peers.

How to Implement a Social Selling Strategy

Many organizations are finding the process of actually implementing a social selling methodology into their sales training programs to be a challenge.

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70% of B2B Marketers to Increase DemandGen Budget in 2018

What are you B2B marketing priorities for the rest of 2018? See the results of the latest “2018 Demand Generation Benchmark Survey Report”

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Why marketers aren’t using prescriptive analytics (but should be)

Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader.

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