Category Archives for "Digital Experience & Conversion Optimisation"

Why use landing pages?

Why should I use landing pages for my marketing campaigns?

It’s stunning how often the importance of the humble landing page is overlooked, but it’s where your marketing message meets action. Landing pages increase conversion rates and the more conversions you generate the higher your marketing ROI.   What is a landing page? Let’s start with the basics and answer the question what is a […]

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What is the B2B Customer Journey?

What is the B2B Customer Journey?

In this article, we explore the B2B customer journey. If you work in B2B sales or marketing, it’s important that you understand the customer journey that your future customers embark on so that you can target your marketing and sales efforts. The B2B customer journey is long and very complicated. The complexity of the journey […]

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What is B2B CRO

What is B2B conversion rate optimization?

In this article, we answer the question, what is B2B conversion rate optimization? B2B conversion rate optimization (B2B CRO) is a method for continuously improving websites based on incremental testing with the aim of helping websites to better deliver on business objectives. Key takeaways: What is B2B conversion rate optimization? B2B Conversion rate optimization is […]

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Why is it important to have B2B website objectives?

Why is it important to have B2B website objectives?

In this article, you’ll learn the value of setting B2B website objectives. Website objectives ensure your website and the activities around growing your web presence remain focused on meeting business goals. Key takeaways: Why is it important to have B2B website objectives? Setting B2B website objectives helps ensure that everyone working on the website has […]

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