Category Archives for "CRO"

Why use landing pages?

Why should I use landing pages for my marketing campaigns?

It’s stunning how often the importance of the humble landing page is overlooked, but it’s where your marketing message meets action. Landing pages increase conversion rates and the more conversions you generate the higher your marketing ROI.   What is a landing page? Let’s start with the basics and answer the question what is a […]

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What is B2B CRO

What is B2B conversion rate optimization?

In this article, we answer the question, what is B2B conversion rate optimization? B2B conversion rate optimization (B2B CRO) is a method for continuously improving websites based on incremental testing with the aim of helping websites to better deliver on business objectives. Key takeaways: What is B2B conversion rate optimization? B2B Conversion rate optimization is […]

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