B2B marketing automation platforms

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B2B marketing automation best practices and guides

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How could B2B marketing automation help your business?

  • checkB2B marketing automation gives you the tools to take prospects on an automated content journey. 
  • checkCampaigns can be planned well in advance with emails for different  scenarios. 
  • checkAssets can be sent to prospects at the right time based on trigger rules.  
  • checkProspects no longer fall our of the funnel. Flows can be setup to re-engage prospects if they appear to be losing interest. 
  • checkControl all your outbound email comms within one tool and monitoring messaging, branding and most importantly ROI. 
  • checkMarketing teams now need to create assets with multiple uses in mind. Using B2B marketing automation assets are sent automatically when the prospect signals they are ready.
  • checkProspects are nurtured with assets until they show enough interest for a sales followup. With B2B marketing automation your sales teams can now spend less time chasing dead leads. 

B2B marketing automation helps businesses to take prospects on a content journey that nurtures them towards making a purchasing decision. It’s highly methodical, measured and if executed correctly, very cost effective. It also supports the one thing every business struggles with, which is the close alignment of sales and marketing. 

Planning – B2B marketing automation tools, allow campaigns to be planned well in advance and marketers are no longer dependent on a spreadsheet to keep track of when the next email is supposed to go out. There is now a single view across all campaigns.

Rules – B2B marketing automation tools can be set up with clear rules that prevent prospects getting spammed with multiple messages. Rules can fully dictate when a prospect receives a message or even if they receive it at all. 

Prospect management – A marketing automation tool will keep track of your prospects as they move through the marketing funnel. With clear nurture flows, no prospect should be left behind.

Control  – With all your comms coming out of one tool, it’s now much easier to track what messages are being sent and who is receiving them. Improved tracking makes it less likely you’re going to target the same audience with mixed or inconsistent messaging. Branding can also be controlled centrally with templates for emails and landing pages.

Cost savings – Your prospects enjoy a more personalized experience, and your marketing teams are now able to create campaigns and collateral that can be used multiple times over.

Automate sales-ready leads – Marketing can dynamically score the activity of leads and pass them to sales when they reach a threshold of engagement. Marketing and sales can work together to define that threshold.