Optimizely Review (2018)

Optimizely X

Trusted ratings of Visual Website Optimizer

4.4 out of 5 stars

4.5 out of 5 stars

Digitally

4 out of 5 stars

Notable features of Optimizely X

A/B and multivariate testing

The strongest feature of optimizely is the conversion rate optimisation features. You can test on any device or OS. The optimisation tool is integrated with its ‘stats engine’ for reporting. Tests are created in a visual interface similar to that used by Visual Website Optimizer (review).  There is a deeper optimization tool aimed at developers called Optimizely Full Stack. 

Website Personalization

Change your website and landing pages based on what you know about the visitor and you know a lot more than you realise. You can make changes based on things like where your audience came from and more. 

Optimization management tools

Optimizely offers a project management suite for management of optimisation activity. It includes functionality such ideas boards and reporting tools. 

Optimizely Pricing & Free Trial

Optimizely Pricing

Optimizely is an enterprise level tool. Its customers include the likes of Disney and IBM. Pricing is bespoke and not listed. Pricing start at $40,000. 

Optimizely Free Trial

Optimizely doesn’t offer a free trial on its website. A limited time trial is available by contacting their sales team. Again this is on a case-by-case basis.

Optimizely Review Conclusion

Is Optimizely A Great Buy or Goodbye?

thumbs down

Optimizely is an accomplished tool. I was lucky enough to be an early user and have seen it grow and develop. However, the Optimizely of today is very different. Since the launch of Optimizely X and its focus on enterprise, it’s now out of the reach of a majority of businesses when there are cheaper and just as capable tools available. Optimizely is a great tool for enterprises that have large testing teams. If you’re in that boat then you should consider Optimizely. For small to medium businesses, there are better alternatives available. Even for the large enterprise just starting on a test and learn journey Optimizely isn’t the best starting point. On this occasion for anyone but the large enterprise, Optimizely is a Goodbye.

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Optimizely Alternatives

If Optimizely isn’t the right fit for you then you could also consider these alternatives

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Optimizely On Social Media

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