Tag Archives for " content strategy "

What is the role of buyer personas in B2B SEO

What is the role of buyer personas in B2B SEO?

In this Digitally article, we look at how and why your understanding of buyer personas is the starting point for successfully growing your B2B business using search engine optimization (SEO). Key takeaways: What is the role of buyer personas in B2B SEO? B2B SEO is about helping your business to be found by prospective customers […]

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Why is the B2B product page important?

Why is the B2B product page important?

In this article, we introduce the B2B product page. We look at the purpose of B2B product pages and the role they play in educating visitors. We explore why the product page is often overlooked and give you some things you should think about before crafting your product page. Key takeaways: The important role of […]

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