The web is becoming increasingly visual. The long form whitepaper that we have come to depend on as B2B marketers isn’t working as well as it once did. Video coul be your answer.
Continue readingWhat are the best books on social media marketing for B2B businesses and marketers? (2018) Social media marketing is an important channel for all businesses, especially B2B businesses. B2B sales is all about building relationships with prospects. Throughout the buyer journey your prospects are doing research, trying to understand their challenge and narrow down vendors […]
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Search engine optimization (SEO) is the process of optimizing websites so they attract more traffic from organic search. In this article we answer the question, why does SEO matter for B2B websites? A majority of B2B sales journeys start with a search, so increasing visibility in organic search is an opportunity to attract traffic at […]
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In this Digitally article, we look at how and why your understanding of buyer personas is the starting point for successfully growing your B2B business using search engine optimization (SEO). Key takeaways: What is the role of buyer personas in B2B SEO? B2B SEO is about helping your business to be found by prospective customers […]
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In this article we answer the question, what is B2B search engine optimization? B2B buying journeys begin with a search and B2B search engine optimization aims to increase the visibility of your website in the organic search results. By increasing organic search visibility the aim is to attract relevant B2B prospects to your website. These […]
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In this article, we introduce the B2B product page. We look at the purpose of B2B product pages and the role they play in educating visitors. We explore why the product page is often overlooked and give you some things you should think about before crafting your product page. Key takeaways: The important role of […]
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ActiveCampaign is our recommended web based email marketing solution for B2B small businesses (2018) Is it right for you? Take a FREE 14 day trial to find out. Our recommendation for web based email marketing for B2B small businesses and startups is ActiveCampaign. checkPowerful automations that can be created in a visual workflow interface. It’s […]
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