It’s stunning how often the importance of the humble landing page is overlooked, but it’s where your marketing message meets action. Landing pages increase conversion rates and the more conversions you generate the higher your marketing ROI. What is a landing page? Let’s start with the basics and answer the question what is a […]
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Pay per click advertising is exactly as labeled. It allows businesses to advertise and only pay for each click they generate, not for impressions. In this article on what is pay per click advertising, we explore what PPC is and why it’s important for B2B organizations. Key takeaways: What is pay per click advertising? In pay […]
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AdWords is Google’s ad platform. It enables advertisers to promote their businesses on Google search, display and a range of other platforms.
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