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Why use landing pages?

Why should I use landing pages for my marketing campaigns?

It’s stunning how often the importance of the humble landing page is overlooked, but it’s where your marketing message meets action. Landing pages increase conversion rates and the more conversions you generate the higher your marketing ROI.   What is a landing page? Let’s start with the basics and answer the question what is a […]

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What is pay per click advertising

What is pay per click advertising?

Pay per click advertising is exactly as labeled. It allows businesses to advertise and only pay for each click they generate, not for impressions. In this article on what is pay per click advertising, we explore what PPC is and why it’s important for B2B organizations. Key takeaways: What is pay per click advertising? In pay […]

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