Tag Archives for " social media advertising "

Best books on social media marketing for B2B businesses

What are the best books on social media marketing for B2B businesses and marketers? (2018) Social media marketing is an important channel for all businesses, especially B2B businesses. B2B sales is all about building relationships with prospects. Throughout the buyer journey your prospects are doing research, trying to understand their challenge and narrow down vendors […]

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What is pay per click advertising

What is pay per click advertising?

Pay per click advertising is exactly as labeled. It allows businesses to advertise and only pay for each click they generate, not for impressions. In this article on what is pay per click advertising, we explore what PPC is and why it’s important for B2B organizations. Key takeaways: What is pay per click advertising? In pay […]

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social media for B2B organizations

Introduction to social media for B2B organisations

In this article, you’ll learn what the growth of social media means for B2B businesses. Why it can’t be ignored and why it must be fully embraced because the conversation is going to happen whether or not you participate. Key takeaways: Social media for B2B organizations B2B buyers are doing their own research and social […]

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What is B2B social selling?

What is B2B social selling?

In this article, we answer the question ‘what is B2B social selling?’. With buyers increasingly reluctant to talk to sales people, B2B social selling gives sales teams the opportunity to build relationships and support the sales journey through social channels. Key takeaways: What is B2B social selling? Traditional outbound sales not longer effective, at the […]

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What should be included in a B2B Social Media Strategy?

Social media marketing strategy

B2B social media strategy is a strategy for word-of-mouth marketing. Do you have one? Using social media it’s now trivial for your prospects and customers to speak to each other, or to your competitors. If your competitors see you’re not handling a customer issue well they can jump in and steal your customer.  In the […]

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