Tag Archives for " tactics "

Why use landing pages?

Why should I use landing pages for my marketing campaigns?

It’s stunning how often the importance of the humble landing page is overlooked, but it’s where your marketing message meets action. Landing pages increase conversion rates and the more conversions you generate the higher your marketing ROI.   What is a landing page? Let’s start with the basics and answer the question what is a […]

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Daily Digital Marketing Tips

Using video to market your business

In today’s edition of Daily Digital Marketing tips we talk about video. Video can significantly boost your digital marketing efforts, especially in the B2B space. Watch todays video to learn more about the benefits of video. I also talk you through preparing your YouTube account for live video.

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What is pay per click advertising

What is pay per click advertising?

Pay per click advertising is exactly as labeled. It allows businesses to advertise and only pay for each click they generate, not for impressions. In this article on what is pay per click advertising, we explore what PPC is and why it’s important for B2B organizations. Key takeaways: What is pay per click advertising? In pay […]

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Why does SEO matter for B2B websites?

Why does SEO matter for B2B websites?

Search engine optimization (SEO) is the process of optimizing websites so they attract more traffic from organic search. In this article we answer the question, why does SEO matter for B2B websites? A majority of B2B sales journeys start with a search, so increasing visibility in organic search is an opportunity to attract traffic at […]

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What is the role of buyer personas in B2B SEO

What is the role of buyer personas in B2B SEO?

In this Digitally article, we look at how and why your understanding of buyer personas is the starting point for successfully growing your B2B business using search engine optimization (SEO). Key takeaways: What is the role of buyer personas in B2B SEO? B2B SEO is about helping your business to be found by prospective customers […]

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What is B2B SEO?

What is B2B search engine optimization?

In this article we answer the question, what is B2B search engine optimization? B2B buying journeys begin with a search and B2B search engine optimization aims to increase the visibility of your website in the organic search results. By increasing organic search visibility the aim is to attract relevant B2B prospects to your website. These […]

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Why is the B2B product page important?

Why is the B2B product page important?

In this article, we introduce the B2B product page. We look at the purpose of B2B product pages and the role they play in educating visitors. We explore why the product page is often overlooked and give you some things you should think about before crafting your product page. Key takeaways: The important role of […]

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social media for B2B organizations

Introduction to social media for B2B organisations

In this article, you’ll learn what the growth of social media means for B2B businesses. Why it can’t be ignored and why it must be fully embraced because the conversation is going to happen whether or not you participate. Key takeaways: Social media for B2B organizations B2B buyers are doing their own research and social […]

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