In this Digitally article, we look at how and why your understanding of buyer personas is the starting point for successfully growing your B2B business using search engine optimization (SEO). Key takeaways: What is the role of buyer personas in B2B SEO? B2B SEO is about helping your business to be found by prospective customers […]
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In this article, we look at the differences between B2B user experience and B2B user experience expectations. We know these two audiences are very different, but behind every business buyer is an individual. Discover the similarities, differences and the considerations you need to make when delivering B2B and B2B user experiences on websites. Key takeaways Regardless […]
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In this article, we explore the B2B customer journey. If you work in B2B sales or marketing, it’s important that you understand the customer journey that your future customers embark on so that you can target your marketing and sales efforts. The B2B customer journey is long and very complicated. The complexity of the journey […]
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In this article, we answer the question, what is B2B conversion rate optimization? B2B conversion rate optimization (B2B CRO) is a method for continuously improving websites based on incremental testing with the aim of helping websites to better deliver on business objectives. Key takeaways: What is B2B conversion rate optimization? B2B Conversion rate optimization is […]
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In this article, you’ll learn the value of setting B2B website objectives. Website objectives ensure your website and the activities around growing your web presence remain focused on meeting business goals. Key takeaways: Why is it important to have B2B website objectives? Setting B2B website objectives helps ensure that everyone working on the website has […]
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