Think Digitally to build websites that deliver on business goals and meet customer expectations[wd_asp id=1]
At B2B Digitally we help B2B business generate more business and ignite growth by using digital tactics and tools, to gain a competitive advantage.
Having your own website is a critical part of any marketing effort. Your website is your 24/7, always on, shop window to the world. It generates leads, tells prospects about your business and supports existing customers. Here is your step by step guide to building your website.
Why does your B2B website matter?
Central to all business-to-business digital marketing activity should be your B2B website. You can have a presence on social networks but this is rented land. You need to play by the rules of the social network and at any time those rules may change. Take for example how much harder it is now to reach Facebook followers without paying to amplify posts.
Your corporate website is where all the traffic that you generate through your digital marketing activities should be sent. Your website should convert this traffic so that it can be nurtured and eventually followed up by sales. Your B2B website plays a pivotal role in business-to-business digital marketing and we cover everything you need to know when it comes to designing, developing and managing a B2B corporate website.
How to build a website from scratch
When you’re running a small business or about to launch your business you often don’t have the money to invest in a costly website building project. In many early-stage businesses the founders build and manage their own websites. These founders need to deliver great websites quickly, cost effectively and get it right the first time. In this section of Digitally, we take you on a journey answering the question: How to build a website from scratch?
Does my business need a website?
The answer is a resounding yes, especially for B2B businesses selling expensive products to customers who are going through a complex customer journey. A website isn’t just about communicating pre-sales information but it also supports existing customers. For B2B businesses the website should be at the center of your marketing efforts. Social media is used to amplify content to reach your audience and raise awareness, but you shouldn’t build your home on rented land, at any time the social media platforms could change their algorithms to make it more difficult for you to reach your audience, your also limited by the platforms on what they will allow you to do.
What do you need to build a website from scratch?
The are some fundamental ingredients you need in order to build a website from scratch.
- A domain name – a domain name is your address on the web.
- Website hosting – a place to put your website
- Website content management system – tool for building and managing the content on your website
- Functionality – Functionality that ensures your website is more than just a brochure and can help you meet business goals
- Website content – copy and images that fill your website
Digitally will help you to build your B2B website from scratch. A website that your visitors will love to use and will cost effectively meet your business expectations and goals.
Latest Questions & Answers On How To Build A Website
“Your website is your shop window. It’s open 24 hours a day to prospects, and customers. It plays a critical role in telling the world about your products and services, not to mention convincing and converting visitors.”
– Kaya, B2B Digital Marketing Consultant –