Think B2B Digitally and get your business ready for the future[wd_asp id=1]
At B2B Digitally we help B2B business generate more business and ignite growth by using digital tactics and tools, to gain a competitive advantage. B2B Digitally is your B2B digital marketing toolbox.
Your business needs to embrace digital present and embrace the future. Successful businesses leverage digital to achieve better results and with B2B Digitally, you could do the same.
What is digital transformation?
B2B Digital transformation might sound like a buzzword you can ignore, but in reality, it’s profoundly changing how businesses operate and compete. If you haven’t already considered it, digital transformation has likely already hit your business without you realizing. Businesses that aren’t adapting to change are increasingly struggling. The challenge of digital transformation isn’t thinking about what digital is today, digital transformation is about being ready for the digital of the future so that your business isn’t disrupted by these new tools and technologies but to accepts and builds on them.
How critical is B2B digital transformation?
Digital transformation has already changed how consumers buy products, you and I shop and behave differently than we did even just 5 years ago. Now the benchmark for my minimum expectation in every customer experience is set by my last great experience. I expect to be able to do anything on any device I chose, I expect my purchase to be delivered the next day or sooner, I expect to be able to instantly access customer support and engage with businesses on the channels I chose, not just their website. Has B2B escaped? No. B2B buyers expect the same standard whether buying a new TV or a new system for their business. Behind every B2B buyer is a consumer and digital transformation has raised the bar.
Internal digital transformation in B2Bs
Digital Transformation is as much about internal change as it is external. From operations to internal communications, digital is transforming business. How we communicate with colleagues, the tools we use to do our jobs and actual roles and responsibilities need to change to meet the needs of digital transformation. Startups are switching from email to tools like Slack, leaving slower and larger competitors lost in their inbox, many businesses are now adding digital as key positions within the organization, the most forward-thinking having in place Chief Digital Officers, alongside traditional CXO roles. These are small examples of how digital transformation is already happening and isn’t going to stop. B2B Digital transformation is more than just a fashionable new term. Whatever you want to call it, digital is changing businesses, whether you want it to or not, and it’s not going to stop.
Latest B2B Digital Transformation Questions & Answers
“Digital is changing how businesses is done and it goes beyond sales and marketing. The expectations of our prospects, customers and employees have changed. Businesses must adapt and accept change to thrive, those that don’t, won’t survive. “
– Kaya, Your Digital Strategy Consultant –