Think B2B Digitally and build better relationships with target accounts[wd_asp id=1]
At B2B Digitally we help B2B business generate more business and ignite growth by using digital tactics and tools, to gain a competitive advantage.
Digital can revolutionize your approach to account based marketing giving you more tools to build better relationships and making ABM much more scalable. B2B Digitally will help you get started on your digital account based marketing journey.
What is account based marketing?
B2Bs sell to other businesses. The sales journey is complex and the decision is often influenced by a team of people. Account based marketing caters marketing efforts to the prospect organization. Typically marketing efforts are vertical or solution based. In ABM marketing is account based. For example, a traditional B2B marketing campaign might target banks, an alternative account based marketing strategy would be to identify specific banks and target them with specific tailored campaigns and content.
90% of marketers believe that ABM is essential to B2B marketing (SiriusDecisions)
85% of marketers say ABM helps to retain and expanding relationships (Marketo)
Companies using ABM generate 208% more revenue from marketing. (MarketingProfs)
What are the benefits of account based marketing?
Account based marketing (ABM) is a much more targeted form of marketing requiring a close relationship between marketing and sales. A closer relationship is just one of the benefits of ABM for business-to-business.
Measurable return on investment
It’s easy to see if the investment in targeting specific customer results in a sale and the value of that sale. Unlike broader targeting where it’s difficult to see what has influenced the sale.
Easier to personalize
It’s easier for sales and marketing to personalise their message to specific accounts. With ABM you should develop a clear understanding of needs, challenges, and motivations.
More efficient sales cycle
In the typical sales cycle, a lot of time is wasted on leads that are never going to convert. With ABM unqualified leads can be immediately filtered out and efforts focused on companies most likely to buy.
Bigger and better deals
Your business should understand the types of leads that generate the largest revenue and then focus on these through ABM. As a result, the average size of each deal should increase.
Latest B2B ABM Questions & Answers
“Account based marketing is all about relationships and personalization.” Use digital to develop a clear understanding of the needs, challenges, and motivations of your target account.”
– Kaya, Your Digital Marketing Consultant –