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“B2B pay per click marketing allows you to have instant search engine visibility, promoting your products to a highly targeted audience. Interested? </Digitally> can help!”
What is B2B pay per click (PPC) marketing?
B2B pay per click marketing helps business-to-business organizations drive traffic to their websites and landing pages. Organic B2B search engine optimization takes time, among other things B2B pay per click marketing gives you the ability to show your ads to highly targeted and relevant search traffic.
B2B pay per click marketing, also known as B2B PPC, is a marketing tactic that enables advertisers to show ads but only pay for each click rather than pay for impressions. It’s highly valuable for B2B organizations that want to generate leads through online channels. It allows businesses to target highly specific terms and drive traffic to lead generating pages and gated content. Unlike many other forms of marketing, when using PPC it’s much more straightforward to link a lead directly to spend. Reliable reporting means advertisers can identify keywords and ads that generate the most ROI.
What is B2B pay per click marketing?
B2B pay per click marketing is a marketing tactic that enables advertisers to show ads but only pay for each click rather than pay for impressions. It’s highly valuable for B2B organizations that want to generate leads through online channels. It allows businesses to target highly specific terms and drive traffic to lead generating pages and gated content. Unlike many other forms of marketing, it’s much more straightforward to link a lead directly to spend. Reliable reporting means advertisers can identify keywords and ads that generate the most ROI.
What are the different forms of B2B pay per click marketing?
Pay per click (PPC) marketing is a tactic that can be delivered through multiple ad types and platforms. Google Adwords is the leading PPC marketing platform for search ads on Google, but social media sites have their own advertising platforms. The most common types of B2B pay per click marketing, allowing advertisers different options for targeting are:
Search Engine Advertising
The traditional form of PPC marketing is search advertising. This is where ads are shown in response to a search. The most popular search advertising platform is AdWords which allows advertisers to advertise on Google search engine results pages. Search adverting allows B2B businesses to target niche terms unique to their market.
Target your audience through social media. Show ads based on keywords and much more. B2B businesses can use pay per click social media advertising to target job titles or companies.
Target your advertising to people who have already visited your website. These are visitors who have shown genuine interest but possibly not taken the action you want. B2B businesses can target visitors who may have come to their website but not downloaded a white paper.
Similar to traditional banner advertising, through display advertising B2B businesses have the opportunity to show ads on 3rd party websites. Targeting can be based on audience types, web history or hand-picked websites.
How could B2B pay per click marketing help your business?
- checkB2B PPC allows advertisers to target audiences with ads but only pay when they click.
- checkPPC is one of the best digital marketing tactics for generating results quickly.
- checkB2B businesses can use PPC marketing to generate downloads, leads and registrations for webinars.
- checkUsing search PPC ads advertisers can target specific search terms and topics.
- checkB2B marketers can show ads to audiences who are engaged enough to visit their website but not become a lead.
- checkIn addition to search ads, B2B marketers can also use PPC to show display ads on third party sites.
- checkSocial channels can also be used to cut support costs and enable customers to help each other within a community.
- checkPPC marketing can be challenging, especially in niche B2B markets. </Digitally> can help!
B2B pay per click marketing can add tremendous value to your marketing efforts. PPC marketing can deliver an instant stream of leads for business. PPC is a form of advertising where advertisers only pay for each click on an ad, not the more traditional per thousand impressions (CPA) model. Using pay per click marketing businesses can target a hard to reach B2B audience. If your prospect is searching for a relevant phrase wouldn’t you like to appear? Business buyers early in buying journey will search for challenges and pain points. Later they may search for specific features. Towards the end of their journey, they will search for brands and product names. B2B marketers can put their ads in front of these searchers using different types of PPC search ads. PPC marketing isn’t all about keywords. B2B websites target niche audiences and every visitor to your website is valuable. Your website visitors have advanced enough in their buying journeys to arrive on your website. The challenge is that few visitors actually become a lead. PPC is a great way to re-engage with visitors who have already show interest, using a PPC marketing tactic called remarketing. B2B marketers can build lists of visitors who have visited their websites, without relying on email lead capture!Have you seen the ads that follow you around the web? No matter what website you go to you seem to see the same ads? Typically these are from e-commerce sites where you failed to check out. B2B marketers can use the same tactic to target B2B audiences on other websites, using a PPC display advertising. If you need quick results then PPC is a digital marketing tactic you should consider. However, B2B pay per click marketing does have its challenges, especially in B2B industries with niche markets. </Digitally> is here to help you with B2B pay per click marketing.
65% of clicks for searches with a commercial intent go on ads.(source)
PPC traffic is 50% more likely to convert than organic traffic.(source)
66% of B2Bs have acquired new customers through PPC(source)
Latest B2B Pay Per Click Marketing Questions & Answers
“Do you have a webinar, a lead generating asset or a campaign that needs more traffic? Pay per click marketing will give your B2B instant visibility across search to audiences looking for you product.”
– Kaya, your on demand Digital Marketing Consultant –