B2B Search Engine Optimization

Think B2B Digitally to be found when future customers are searching

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At B2B Digitally we help B2B business generate more business and ignite growth by using  digital tactics and tools,  to gain a competitive advantage. 

Majority of B2B buyer journeys begin with a search. When your potential customers are searching for problems your business can solve, your business needs to appear. B2B Digitally can help you with the right tactics and tools for B2B SEO.

What is a B2B search engine optimization?

B2B search engine optimization (B2B SEO) refers to the tactics and methods you can deploy with the aim of generating more traffic from search. Organic traffic is often the best form of traffic a website can receive because you don’t pay for every visitor that clicks through to your site, and if you have undertaken optimization correctly, the traffic you attract should be relevant to the product or service that you offer.

Critical in business-to-business markets where information hungry buyers are doing their own research before contacting a vendor, B2B search engine optimization helps your future customers find you in the search engine results. Your future customers will want to find solutions to their challenges often without knowing who can help. They will use a broad range of terms that align to their challenge and expected outcomes.

Why is B2B search engine optimization important?

  • checkA majority of B2B buyers begin the buying journey with a search. 
  • checkSEO will help your business be found, by the right audience.
  • checkProspects searching for a solution have an immediate need and are much more likely to convert.
  • checkRanking well, especially above your competitors, will boost your credibility. 

B2B search engine optimization is an ongoing process for increasing organic traffic. Organic traffic is non-paid traffic generated from search engines. We already know that a majority of online journeys begin with a search. A B2B buyer is likely to begin their customer journey with a search and by carrying out B2B SEO, digital marketers try to ensure that their websites have a prominent position in the search results when those first steps on the B2B buying journey are taken.

In any B2B purchase the buyer (often a team) are looking for the best solution and to minimize risk. Credibility in B2B is a major factor and SEO can help vendors establish this credibility early in the buying journey. If your business appears highly ranked for a variety of relevant search terms, future buyers will regularly encounter your brand alongside other market leaders. If your competitors appear on page one and your business appears on page 3, that’s a significant blow to your credibility.

93%of experiences

93% of online experiences start with a search

70%of experiences

 70% of links search users click on are organic

14.6%close rate

 SEO leads have a 14.6% close rate. Outbound has a 1.7% close rate.

Isn’t B2B SEO the same as B2C SEO?

Business-to-business search engine optimization is similar to optimizing consumer websites. However, some key differences need to be considered when developing a B2B search engine optimization strategy.

Different goals

In B2B the goal is typically to generate leads that a sales team can follow up. Search terms are much more research orientated than transactional, resulting in much more complex searches.

Niche market

B2B search engine optimization occurs within niche markets this means fewer searches are happening, but there is also less competition. In the consumer world, there are 823K people in the US searching “iPhone” each month, there are 40 per month looking for “iphone for enterprise”. 

Different searchers

In the business-to-business market, you are dealing with a variety of individuals which make up the decision-making team, with a broad and deep skill set. Having a wide audience means you can often go into much more detail on particular topics, giving you a wider range of search terms to target. In B2C SEO you are unlikely to be serving customers with a high level of subject matter expertise.

The B2B sales cycle is long

Business-to-business purchases are much more considered, take longer and there are multiple points in journey were buyers will be doing research. The longer decision-making process gives B2B organizations plenty of opportunities to appear in the search results organically.

Different goals

In B2B the goal is typically to generate leads that a sales team can follow up. Search terms are much more research orientated than transactional, resulting in much more complex searches to target with B2B search engine optimization.

Niche market

B2B search engine optimization occurs within niche markets this means fewer searches are happening, but there is also less competition. In the consumer world, there are 823K people in the US searching “iPhone” each month, there are 40 per month looking for “iphone for enterprise”. 

Different searchers

In the business-to-business market, you are dealing with a variety of individuals which make up the decision-making team, with a broad and deep skill set, each searching for different things. Unlike B2C, B2B search engine optimization is targeting a group of decision makers. 

Long sales cycle

Business-to-business purchases are much more considered, take longer and there are multiple points in journey were buyers will be doing research. The longer decision-making process gives B2B organizations plenty of opportunities to appear in the search results organically.

Latest B2B SEO Questions & Answers

“A majority of new B2B sales journeys start with a search. Prospects are searching for challenges looking for solutions. To be part of the conversation early in the journey, it’s critical your website appears. “

– Kaya, Your Digital Marketing Consultant –

Here to help with B2B search engine optimization

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