B2B Social Media Marketing

Think B2B Digitally to build and connect with your audience 

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At B2B Digitally we help B2B business generate more business and ignite growth by using  digital tactics and tools,  to gain a competitive advantage. B2B Digitally is your B2B digital marketing toolbox.

Decision makers, influencers, end users, your current and future customers are talking to each other on social media. B2B social media marketing gives you the opportunity to to amplify your message and cost effectively grow awareness. B2B Digitally can help you find the right tactics and tools to win at social.

What is B2B social media marketing?

B2B social media marketing allows business-to-business organizations to amplify their message, build an audience and engage with that audience. Social media marketing in the B2B landscape isn’t just limited to LinkedIn. The key to success in B2B social media marketing is knowing where your audience is and going there to engage with them. Your audience could be visiting mainstream social platform like LinkedIn or, a niche forum where your target audience has an established community.

Many marketers question if B2B social media marketing works, the answer is a resounding yes, but with any tactic success depends on strategy and execution. B2B buyers are information seekers who are influenced by the views of others. Social media gives your prospects a platform to see existing customers advocate for your product, watch how you solve customer issues, see you demonstrate thought leadership and monitor what peers are saying about your product.   The transparency social media brings to conversations means that social media marketing aligns well with the goal of the B2B marketer, which is to influence the purchasing journey.

Why is B2B social media marketing important?

  • checkSocial media marketing can have a greater impact in B2B industries than B2C. 
  • checkB2B organizations need to build relationships, trust and authority. This is what good B2B social media marketing can deliver. 
  • checkB2B social media marketing can be used to amplify your brand and distribute content. It puts your content in front of your audience.  
  • checkSocial selling is a tactic individual sales people can deploy to build 1:1 relationships with their prospects. 
  • checkSocial channels can also be used to cut support costs and enable customers to help each other within a community. 

Social media marketing is more important for B2Bs that it is for B2Cs. Why? B2B have a greater requirement to build relationships with buyers and social media marketing is geared toward building relationships. B2B purchases can cost thousands, if not millions. B2B buyers are investing this money on behalf of their businesses and their reputation is on the line. “Nobody ever got fired for buying IBM” is a catch phrase that sums this up perfectly. Buyers need to invest in brands they can trust. B2B social media marketing isn’t about generating followers, it’s about building that trust. B2B social media marketing can be used to distribute content, share thought leadership and engage in conversations. Through all these tactics the organization is able to show authority and transparency.B2B social media marketing can help build a brand but it can also help sales individuals. Social selling is a tactic being adopted by sales and is focused on building individual 1:1 relationships between sellers and buyers. B2B social media isn’t just about generating sales. It can also be used to support existing customers. Introducing support forums allows users to support each other, provide visible answers to common problems and is much more cost effective than traditional support channels. 

55%of B2B buyers

55% of B2B buyers use social media for product/vendor research.(source)

84%of C-levels

 84% of C-level executives use social media in their purchasing decision.(source)

78%have social teams

 78% of B2Bs have dedicated social media teams.(source)

Latest B2B Social Media Marketing Questions & Answers

“Social media is a great way for B2Bs to amplify content. The challenge is how to build engagement and standout from the crowd. It’s a conversation medium, not a broadcast medium. “

– Kaya, Your Digital Marketing Consultant –

Here to help with B2B social media marketing

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