“B2B buyers have will engage with your business through digital channels. To be competitive you need to deliver outstanding digital experiences.” It’s time to think </Digitally>
See how you can create digital stunning digital experiences and engaging content
Content is the most valuable asset your marketing organization owns. It is the basis for everything including content marketing. Developing a content strategy that fuels your marketing.
The B2B corporate website is your home on the web. Social networks come and go, but your corporate website will always represent your business to the world. Learn how to build and run a B2B Website.
Create the content you need to fuel your marketing efforts and convert prospects into customers.
Create amazing B2B experiences across your digital landscape
The most successful B2B businesses understand their customers and are able to align their digital presence to the expectations and journey of their prospects and customers. The further your prospect travels in the buying journey the more likely they are to visit your website, but prospects should be encountering your content well before they have a need to visit your website. Amazing digital experiences can be in the videos you create and post on youtube, they can be in the Infographics you create and share on twitter or in the articles you write and post on LinkedIn. What you create online should set you apart from your competitors regardless of where it’s consumed. however what you do outside your website is work you are doing on rented land.
The importance of your own web properties
Central to all digital marketing activity is the only web presence you own and have full control over, your website. Building a presence beyond your website helps you to amplify your message, but you should always be thinking about how what you do beyond your website will eventually result in traffic to your website and ultimately, high quality leads. ideally your target audience would find your website organically and when they start thinking about the challenges they need to solve. even if they only start visiting your website towards the end of day buying journey, at that point it’s likely to be when they are comparing vendors. Regardless of when your prospect visits your website, it’s crucial they have an outstanding experience that exceeds their expectations. Your website is your shop window to the world and a bad experience will reflect badly on your entire business.